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2026 SMS Marketing Benchmarks You Need to Know to Secure Positive Customer Engagement
Article summary : Old benchmark: 98 percent open rate. New benchmark: How many messages actually arrived and were welcome . Deliverability is now a compliance problem. Registration, consent, and content all affect whether carriers accept your traffic. One-to-one consent is real and enforceable. If you buy leads, “consent for all partners” is a landmine. Customers opt out fast when you over-message. Frequency is now a trackable KPI. 2026 winners will measure trust:
Jan 206 min read
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